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Led a talented design team, establishing KPI and OKR-driven models to enhance collaboration and product execution. Developed a 'blue ocean' design system, a reusable motion system, and improved user experience with a 3-tap philosophy. Spearheaded the launch of 'Wizmo' with branding and go-to-market strategy, driven by user research and product vision.
Developed the 'STEP' design approach and enhanced team productivity by 40% through design analytics. Led high-impact projects like Croma's first online campaign, winning multiple design awards, and successfully delivered over 30 UX/CX projects using KPIs. Consulted for major brands, while Yellow Slice became one of India’s top 10 UX agencies and top 3 in branding
Led over 25 batches of design courses, creating comprehensive learning systems and self-assessment tools. Designed courses in Graphic, UX, and UI design, and conducted corporate workshops at institutions like Julius Baer and Thermax. Pioneered the 'TELA' teaching process, developed courses for IBM and Guvi, and launched globally recognised UX courses.
Established a design team, defining roles and collaborating with HR for recruitment, while introducing the BRAINS strategic thinking process to improve alignment and template quality. Nearly doubled productivity and profitability within 3 months. Worked closely with the business team to develop and implement diverse marketing strategies.
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