bUX™ — behavioural user experience
the future ofdesign lies inlearningthe behaviourof our users.
(ETS) External Triggered State
Triggers that reach users from the world outside — people, nudges, ambience and tools shape the state they arrive in.
(ITS) Internal Triggered State
Triggers that fire from within — desire, urge, emotion, FOMO and addiction decide what users do next.
the key for success
how to plan?
See where and how to plan interventions in your design process. Interventions play a crucial role in providing direction without explicit guidance.
b.j fogg behaviour model
b = mat. Behaviour happens when motivation, ability and a trigger meet above the action line — interventions aim for the sweet spot.
testing with users
Behavioural UX testing optimizes interventions by analyzing user interactions.
testing for motivation
Motivation drives user action by tapping into desires, rewards, and emotions.
testing for ability
Ability ensures ease of action by reducing friction and simplifying the task.
