Marsh · 3 months
Benefit Circle
A B2B2C insurance portal that reduces decision burden
Design Director · UI motion · Design system · Custom illustrations
Benefit Circle is a B2B2C insurance portal by Marsh. It provides corporate employees access to medical, motor, and life insurance plans. With a user-friendly interface, it simplifies the insurance process, ensuring comprehensive coverage.
Design System
the idea was to create a component system that can be reused across all platforms released by marsh.
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strategy
through workshops and stakeholder input, we crafted a strategy to simplify the experience and highlight product benefits
brainstorm sessions
we conducted sessions with marsh management to understand the product vision and build a strong strategy
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visual design
We took a mobile-first approach with a single UX principle: reduce decision burden.
illustrations
we crafted a unique style that complemented the brand and interface, adding flexibility and agility to the experience.
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go-to-market
Marsh used various approaches, including BTL and ATL advertising, to achieve its goals.
