Chaayos · 5 months
Chaayos
Behavioural UX for India's favourite chai chain
UX engagement & strategy · UI motion · Design system
Chaayos is a renowned Indian cafe chain, celebrated for its diverse range of teas, including traditional chai. With a modern ambiance, it offers a variety of snacks and meals.
Research & Strategy
there were a lot of questions we needed to address before diving into the design process. we stepped out and spoke to chai enthusiasts.
Research & Strategy
some of the findings were groundbreaking and built a strong foundation for our strategy.
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the cafe app
The cafe app served as a customer-facing device for taking orders and providing control.
the bux process
the wireframes were tested on actual customers walking into the store, using interventions and testing over five different approaches.
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implementation
Chaayos is consumed by over 5 million happy customers across India.
Solving for Agents
agents faced many issues such as lack of communication and motivation to follow the process.
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the point of sale
The goal was to reduce training and provide complete guidance for agents to take orders
more visibility
the pos provided more visibility to customers and offered better clarity regarding the benefits and features of the products.
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testing and training
The new design help retain many new customers increasing sale by over 30%
