Paytm · 3 months
Paytm Money
A mascot that made investing playful
Head of Design · UI motion · Design system
Paytm is a well-known multinational, online platform used mostly for digital payments and financial services. It is trusted by 30 crore users in India. Within its platform, it offers an online trading option for those interested in it.
Mascot Design
the mascot played a crucial role in keeping users engaged and motivated.
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concept & ideation
The focus was on boosting engagement and enhancing gamification to increase adoption and control.
concepts
each prototype was tested extensively to gather data and achieve our goal. user behaviour was central to every decision throughout the process.
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results
The feature is live within the Paytm Money app and has been adopted by over 2 million users so far
