lucid system

lucid system

lucid system

lucid system

project type

project type

project type

branding & product design

branding & product design

branding & product design

brand

brand

fpl technologies

fpl technologies

duration

duration

duration

6 months

6 months

6 months

Deliverables

Deliverables

Deliverables

UI motion, design system

UI motion, design system

UI motion, design system

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introduction

introduction

Wizely makes building savings painless by uniting two crowd-favorites in one app: certified 24K digital gold starting at ₹100 and paperless digital FDs with easy comparisons and quick booking.

Wizely makes building savings painless by uniting two crowd-favorites in one app: certified 24K digital gold starting at ₹100 and paperless digital FDs with easy comparisons and quick booking.

Wizely makes building savings painless by uniting two crowd-favorites in one app: certified 24K digital gold starting at ₹100 and paperless digital FDs with easy comparisons and quick booking.

Wizely makes building savings painless by uniting two crowd-favorites in one app: certified 24K digital gold starting at ₹100 and paperless digital FDs with easy comparisons and quick booking.

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Concept & ideation

Concept & ideation

Concept & ideation

The focus was on boosting engagement and enhancing gamification to increase adoption and control.

The focus was on boosting engagement and enhancing gamification to increase adoption and control.

The focus was on boosting engagement and enhancing gamification to increase adoption and control.

The focus was on boosting engagement and enhancing gamification to increase adoption and control.

Concepts

Concepts

Each prototype was tested extensively to gather data and achieve our goal. User behaviour was central to every decision throughout the process.

Each prototype was tested extensively to gather data and achieve our goal. User behaviour was central to every decision throughout the process.

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Concept & ideation

Concept & ideation

Concept & ideation

The focus was on boosting engagement and enhancing gamification to increase adoption and control.

The focus was on boosting engagement and enhancing gamification to increase adoption and control.

The focus was on boosting engagement and enhancing gamification to increase adoption and control.

The focus was on boosting engagement and enhancing gamification to increase adoption and control.

**

results

results

results

The feature is live within the Paytm Money app and has been adopted by over 2 million users so far

The feature is live within the Paytm Money app and has been adopted by over 2 million users so far

The feature is live within the Paytm Money app and has been adopted by over 2 million users so far

The feature is live within the Paytm Money app and has been adopted by over 2 million users so far

designed and built by

all rights reserved. 2025 copyrighted.

designed and built by

all rights reserved. 2025 copyrighted.