one card

one card

one card

one card

project type

project type

product design

product design

brand

fpl technologies

duration

duration

2 years

Deliverables

Deliverables

ui screens

ui screens

**

introduction

introduction

OneCard is India’s leading credit card issuer, serving over 25 million users. OneCard acquires and manages credit cards end to end. The current app was not designed to support this breadth of features and scale, and required a fundamental rethink of the design philosophy.

OneCard is India’s leading credit card issuer, serving over 25 million users. OneCard acquires and manages credit cards end to end. The current app was not designed to support this breadth of features and scale, and required a fundamental rethink of the design philosophy.

OneCard is India’s leading credit card issuer, serving over 25 million users. OneCard acquires and manages credit cards end to end. The current app was not designed to support this breadth of features and scale, and required a fundamental rethink of the design philosophy.

OneCard is India’s leading credit card issuer, serving over 25 million users. OneCard acquires and manages credit cards end to end. The current app was not designed to support this breadth of features and scale, and required a fundamental rethink of the design philosophy.

metal sells

metal sells

After launching, OneCard really leaned into metal as its core feature. This approach helped the brand attract a wide customer base, both through its app and the card itself.

**

philosophy

philosophy

philosophy

The main goals were to improve visibility and discoverability. Users often did not know about the key features or weren’t entirely sure how to use them.

The main goals were to improve visibility and discoverability. Users often did not know about the key features or weren’t entirely sure how to use them.

The main goals were to improve visibility and discoverability. Users often did not know about the key features or weren’t entirely sure how to use them.

Navigation
Philosophy

Mascot Design

The idea was to surface or start any feature within three levels, labeled L1, L2, and L3.

The idea was to surface or start any feature within three levels, labeled L1, L2, and L3.

state management

Each feature was designed to follow its own lifecycle, tailored to the user's current state, whether they were first-time, dormant, or active users.

**

core navigation

core navigation

core navigation

The new navigation is defined by five clear tabs, making it easier to discover features and use them intuitively

The new navigation is defined by five clear tabs, making it easier to discover features and use them intuitively

The new navigation is defined by five clear tabs, making it easier to discover features and use them intuitively

The new navigation is defined by five clear tabs, making it easier to discover features and use them intuitively

**

around you

around you

around you

The strength for OneCard customers was “Around You,” a dynamic, impulse-friendly feature that surfaces nearby offers anytime, anywhere, in just a few taps

The strength for OneCard customers was “Around You,” a dynamic, impulse-friendly feature that surfaces nearby offers anytime, anywhere, in just a few taps

The strength for OneCard customers was “Around You,” a dynamic, impulse-friendly feature that surfaces nearby offers anytime, anywhere, in just a few taps

**

monthly installments

monthly installments

monthly installments

Pay in parts to convert outstanding balances into easy monthly installments, reducing cognitive load and effort.

Pay in parts to convert outstanding balances into easy monthly installments, reducing cognitive load and effort.

Pay in parts to convert outstanding balances into easy monthly installments, reducing cognitive load and effort.

Pay in parts to convert outstanding balances into easy monthly installments, reducing cognitive load and effort.

**

budget goals

budget goals

budget goals

Users can control spending with budget goals, define a regret‑free amount, and let the app keep them on track

Users can control spending with budget goals, define a regret‑free amount, and let the app keep them on track

Users can control spending with budget goals, define a regret‑free amount, and let the app keep them on track

**

homepage

homepage

homepage

A complete new and revamp homepage which is multi-facetted and interactive.

A complete new and revamp homepage which is multi-facetted and interactive.

A complete new and revamp homepage which is multi-facetted and interactive.

A complete new and revamp homepage which is multi-facetted and interactive.

designed and built by me

all rights reserved. 2026 copyrighted.

designed and built by me

all rights reserved. 2026 copyrighted.

designed and built by me

all rights reserved. 2026 copyrighted.