Wizely · 6 months
Wizely
Making gold investing and fixed deposits effortless
Design Director · UI motion · Design system · Logo & branding
Wizely makes building savings painless by uniting two crowd-favorites in one app: certified 24K digital gold starting at ₹100 and paperless digital FDs with easy comparisons and quick booking.
Logo Loop
the looping mark was developed to build recall and consistently reinforce the symbol
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concept & ideation
The key driver for Wizely, as an investment platform, was returns; the narrative was anchored to the “%” symbol to signal measurement and performance.
logo mark
neon and evergreen were selected to signal growth and calm, reinforcing trust and ease in investing as wizely prioritized low‑risk products.
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digital gold era
Making gold investing safer and more accessible with leasing options, easy monthly installments, and stable returns of 12–16%.
gold boost
gold boost enables gold investing with an assured 4% top‑up, without extra paperwork.
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how did we do?
Promising! Following a soft launch, we recorded steady daily investments of $2,000.
